Add in a desire to continue performing on trumpet with his Grammy-
award wife, singer Lani Hall. ”I’m trying to reduce my life to just things
that I like to do, like doing some concerts with Lani. Making money
is not my goal; having fun at this age in my life is.”
To repeat: Herb Alpert has come to mean many things to many people.
Perhaps the true measure of his impact is to simply picture how
incomplete the world would be without his accomplishments.
Can the ’60s be imagined without the songs of the Tijuana Brass? Or
today’s music scene without the countless contributions of A&M? And
what of the many lives that have been enriched – in some cases saved –
by the efforts of Alpert’s Foundation?
Alpert himself is far too unassuming, his attention almost always locked
onto the next project or problem, to consider such questions of self-
focus. His priorities derive from the same sense of generosity and
humility that has guided him through a long, illustrious career,
helping him find direction at many a turn.
“It’s that never-ending quest of discovering and trying to be the person
that you’re intended to be. Not what those strong influences that were
around us while growing up wanted us to be like. If we didn’t have any
of those pulls on us, how different would we be? I’m still working on that. That’s my end game.”
