Doc On Musician And A&M Founder Herb Alpert Premieres Thursday

A new feature-length documentary profiles the life and work of Herb Alpert – founder of A&M Records, legendary trumpet player and vocalist, and creative visionary. Directed by John Scheinfeld (Chasing Trane: The John Coltrane Documentary, co-producer of The US vs John Lennon), Herb Alpert Is… premieres on Alpert’s Facebook, YouTube, Twitter, and HerbAlpert.com on October 1 at 5:00 pm PST, with a wide release on Friday, October 2. Sting, Questlove, Quincy Jones, and Lou Adler are among the artists interviewed for the documentary.

Alpert first rose to fame in the early 60s as a trumpet player and vocalist in his band Herb Albert & the Tijuana Brass. Scoring a Top 10 hit with their first single, “The Lonely Bull,” the group was one of the highest-paid musical acts by the middle of the decade. The band sold a whopping 14 platinum albums and won six Grammy awards before disbanding in 1969.

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