Herb Alpert – Living Legends: Herb Alpert Delights In Artistic Freedom & Not Having A Backup Plan

Living Legends: Herb Alpert Delights In Artistic Freedom & Not Having A Backup Plan

November 8, 2022
Herb2021

Living Legends: Herb Alpert Delights In Artistic Freedom & Not Having A Backup Plan

Trumpeter and A&M Records founder Herb Alpert discusses his most recent album, ‘Sunny Side of the Street,” how he approaches painting, and how art should “grab you.”

GRAMMYS/NOV 8, 2022 – 09:23 AM

Presented by GRAMMY.com, Living Legends is an editorial series that honors icons in music and celebrates their inimitable legacies and ongoing impact on culture. GRAMMY.com recently caught up with multi-GRAMMY Award winner Herb Alpert, whose work as a bandleader and label head have put him at the forefront of jazz and instrumental music for decades.

Herb Alpert is the “A” in A&M Records (along with “M” Jerry Moss), the legendary label that was home to the PoliceCat StevensQuincy Jones and Alpert’s own prolific recording career as a songwriter, trumpet player and leader of the Tijuana Brass.

A towering list of accolades — 14 platinum records, nine GRAMMY Awards, a 2012 National Medal of Arts award from President Obama, for starters — don’t necessarily hint at the equitable and unpretentious man behind the music.

“I’m making music for myself. And when I feel good playing it, it gives me energy, I feel great about it,” the 87-year-old trumpet player tells GRAMMY.com. “If someone else happens to like it, it’s a big win for me.”

Read the FULL ARTICLE HERE.

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