Herb Alpert – New Documentary Herb Alpert Is… Premieres Oct. 1

New Documentary Herb Alpert Is… Premieres Oct. 1

September 30, 2020

On Thursday, Oct. 1, at 8 pm EDT / 5 pm PDT, the documentary Herb Alpert Is… premieres with a worldwide streaming event on the Herb Alpert website. Directed by John Scheinfield (Chasing Trane: The John Coltrane DocumentaryThe US vs John Lennon), the film shares Alpert’s story of becoming an extraordinary trumpet player, music executive, and philanthropist.

After the film’s premiere, viewers are invited to stay and watch a live conversation with the legendary musician, Scheinfeld, and moderator Scott Goldman, public programs manager for the Grammy Museum.

The film will then be released in theaters and VOD the following day (Oct. 2), along with a Herb Alpert career-spanning audio boxed set. The 63-song collection is available as a five-piece, 180-gram vinyl set or a three-CD set. Both physical formats will also include a coffee-table book with 180 pages of vintage photos, liner notes, and an essay from respected music journalist Bud Scoppa.

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